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Pay Per Click Campaigns

Google Ads That Work!

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What Are PPC Ads?

PPC or Paid Pay Click is when you pay a fee only when someone clicks on your ad. It’s a popular way for businesses to drive targeted traffic to their websites or landing pages.

How Do PPC Ads Work?

1. Choose keywords and platforms: You identify relevant keywords, like “running shoes” or “best pizza NYC,” and choose the platforms where you want your ads to appear (e.g., search engines like Google, social media platforms like Facebook, or websites related to your business).

2. Set bids and create ads: You set the maximum amount you’re willing to pay for each click (called a bid) and create compelling ads that capture attention and encourage clicks.

3. Auction process: Your ads compete with other advertisers targeting the same keywords in an auction. The highest bidder’s ad gets the most prominent placement, followed by the next highest, and so on.

4. Pay only for clicks: You only pay when someone actually clicks on your ad, making PPC a cost-effective way to reach potential customers who are actively interested in your product or service.

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