Marketing FAQs

Usually not. We start by checking whether your current site can support the campaign. If it can, we improve it. If the structure, speed, or platform is genuinely holding you back, we will show you what is limiting performance and what it would take to fix, so it is your decision rather than an assumption.

A conversation about your goals and numbers, access to whatever already exists — website, Google Business Profile, ad accounts, analytics — and a point of contact who can approve work. Most owners spend an hour or two up front, then far less once the campaign is running.

Connecticut is where most of our clients are, so we know these markets well. We work with businesses elsewhere too. What matters more than the state is whether you depend on local customers finding you — calls, appointments, estimates, and foot traffic.

That depends on where your leads are leaking. Sometimes it is visibility, sometimes the website converts poorly, sometimes the ads are fine but nothing is tracked. We would rather look at your numbers first and recommend the smallest thing that moves the needle than sell you a bundle.

It depends on scope, market, and how much competition you are up against. We quote after we understand the work, not before. What we will not do is give you a number designed to win the meeting and then discover the scope later.

No multi-year lock-ins. Some work is genuinely a project with an end date; ongoing work such as SEO and paid media needs enough runway to be judged fairly, which is usually a few months, not a few weeks. We will tell you which one your situation is.

No. Ad spend goes to Google or Meta and stays in your own account. Our fee covers the strategy, build, management, and reporting. Keeping the two separate means you can always see exactly what you paid for media versus management.

You keep your accounts, your website, your data, and your history. We will hand over access rather than hold it. Anything we built for you is yours — that is true whether you leave after three months or three years.

Paid ads can generate leads within days, though the first weeks are usually spent learning what converts. SEO and local visibility compound over months. Anyone who promises fast, permanent organic results is describing something that does not happen.

No, and neither can anyone else honestly. Google controls its own algorithm and results change constantly. We focus on the factors that genuinely improve your ability to compete, and we report on leads rather than on positions alone.

Calls, form submissions, and booked work first — then the traffic, rankings, and visibility that produce them. If a report cannot connect the work to something that affects your business, it is not worth sending.

We would rather say so early than keep billing quietly. If something is underperforming, you will hear what we think is causing it and what we propose to change. Sometimes the honest answer is that the budget is better spent elsewhere.

We do. You are not handed to a rotating account manager reading from a script, and the work is not quietly passed to a third party you never meet.

Regularly enough that you are never wondering what is happening, and not so often that it becomes another job for you. Reporting on a set rhythm, plus a direct line when something needs a decision.

We use AI where it genuinely speeds up research and drafting, and we edit everything that carries your name. Publishing unreviewed generated content is how businesses end up sounding like every competitor in their market.

Yes. Plenty of clients have someone handling part of this already. We are happy to take the piece that is missing and stay out of the rest, as long as it is clear who owns what.