Project Details
- Client : Honey Tree Preschool
- Industry : Preschool
- Key Result : 340% Lead Growth
- Date : November 2025
Overview
How Just Because Media scaled Honey Tree Preschool from costly, inconsistent leads to a sustainable enrollment pipeline. By replacing word-of-mouth "luck" with a data-driven enrollment engine, we grew lead volume 340% while cutting cost per lead from $75.00 to $9.80 — and filled the facility to a waitlist.
The Challenge
Before working with Just Because Media, Honey Tree Preschool — in business since 2002 — faced three major roadblocks to growth:
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Inconsistent Lead Flow – Reliance on word-of-mouth left enrollment numbers unpredictable.
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Poor Lead Quality – A staggering 25:1 closing ratio meant staff wasted time on dead-end inquiries.
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High Acquisition Costs – Previous campaigns yielded costs between $60 and $100 per lead, straining the marketing ROI.
The Strategy: A 4-Pillar Ecosystem
We replaced "luck-based" marketing with a data-driven enrollment engine built on four core pillars:
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Infrastructure – Redesigned landing pages with embedded CRM intake forms to reduce user friction.
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Precision Targeting – Deployed Meta Lead Forms and Google Search using Advantage+ targeting for high-intent audiences.
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Automation – Used Zapier to route Facebook leads directly into IntelliKid CRM for immediate follow-up.
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Lead Validation – Implemented automated email and phone checks to filter out junk data before it reached the CRM.
The Results: By the Numbers
The transition from "scattergun" marketing to a validated funnel produced immediate, measurable shifts in every KPI:
| Metric | Before JBM | After JBM |
|---|---|---|
| Monthly Lead Volume | Sporadic / Low | 110+ Leads |
| Cost Per Lead (CPL) | $75.00 Average | $9.80 |
| Closing Ratio | 25:1 | 10:1 (Highs of 5:1) |
| Facility Status | Under Capacity | Waitlisted / Full |
Live lead flow in the client CRM — enquiries arriving from website, call and walk-in, tagged by location. Family details obscured.
But the most important opinion is Rachel’s.
Rachel joined Honey Tree a few months into the campaign and inherited the lead flow it was already producing. Her newest location had been the one falling through the cracks; today its infant class has no room left. Leads from search and social feed straight into the school’s own CRM, so every enquiry is answered rather than lost between systems.
Looking Ahead
With stable KPIs and two locations at capacity, we are now testing to push performance even further — targeting a new goal of $8.00 per lead. Importantly, these results were achieved without retargeting, meaning significant growth potential remains untapped.
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