Project Details
- Client :ACE Transportation / Tri-City Storage
- Industry :Transportation / Storage
- Location :Connecticut
- Key Result :Nine storage units remaining; more calls
- Originally Published :
The Situation
ACE Transportation and Tri-City Storage are locally owned Connecticut businesses serving everyday needs, from taxi and medical transport to secure, climate-controlled storage. Years of service had built a reputation, but attracting new customers online remained a challenge.
“We were invisible to the market.”— Penski, Assistant Manager
Good service. Too few people finding it.
ACE relied heavily on word of mouth. Tri-City had nearly 200 available storage units and no digital advertising strategy to help fill them. Both needed a more consistent way to reach people beyond their existing customer base.
Limited visibility: Local customers needed a clear way to find transportation and storage services online.
No lead system: Neither business had the tracking needed to connect marketing activity to enquiries.
Different customers: Someone booking medical transport needs different information from someone comparing storage units. One generic campaign would miss both.
Build around the search, then make the next step easy.
We built separate campaigns and landing pages for each business, with one shared priority: turn relevant local searches into calls and enquiries.
01 — Separate Google Ads campaigns
ACE focused on searches for local taxis, transportation services and senior mobility. Tri-City focused on climate-controlled storage and self-storage rentals. Location targeting kept each campaign focused on its service area.
02 — Landing pages with a clear next step
Dedicated pages explained the relevant service and made contacting the business straightforward. Clear calls to action and phone call tracking connected the ad to the enquiry.
03 — Tracking that made performance visible
Google Tag Manager and conversion tracking gave the team a way to measure calls and other conversion actions, instead of judging the campaigns only by clicks.
04 — Weekly reporting and refinement
We reviewed campaign performance each week, adjusted budgets and targeting, and refined ad copy around the searches bringing relevant enquiries.
Show the service behind the ad.
The existing ACE campaign also included a video spot, “One Ride At A Time.” It gave potential customers a closer look at the transportation business behind the listing.
Nearly full storage. More transportation enquiries.
Within a few months, both businesses reported growth. Tri-City reported 95%+ occupancy within an ad cycle, while ACE saw calls and bookings become more consistent.
200 → 9
Nearly 200 available units reduced to nine95%+
Reported storage occupancyMore calls
Reported by ACE TransportationTri-City Storage
Only nine storage units remained available after the campaigns launched, down from nearly 200. Google continued to bring enquiries as availability tightened.
ACE Transportation
ACE reported an increase in call volume, bookings from hospitals, elderly housing facilities and schools, and better visibility for local taxi and medical transport searches.
“the phone keeps ringing more and more.”— ACE Transportation
The change was felt at the front desk.
For the team, the clearest difference was practical: more calls to answer and fewer storage units left to fill.
“Because of Just Because Media, we’ve grown. When I came here, we were invisible to the market. Now, our storage is nearly full and the phone never stops ringing.”— Penski, Assistant Manager
Make it easier for your next customer to find you.
ACE and Tri-City already had services people needed. Connecting local demand to clear landing pages and measurable campaigns helped more people take the next step.
